外卖包装物回收过程中的大学生分类行为研究

摘要: 外卖行业产生的包装垃圾逐渐威胁着校园生态环境的安全,如何高效回收已成为紧迫问题。以UTAUT理论为框架,构建了绩效期望、努力期望、社会影响、感知价值4个核心变量,性别、学历、频率3个控制变量之间的影响路径,运用结构方程模型对模型路径进行实证测算,分析大学生参与包装物分类回收意愿的影响因素。研究发现:绩效期望、努力期望、感知价值对大学生分类意愿有显著正向影响,社会影响对大学生分类意愿无显著性影响,且绩效期望通过努力期望、感知价值的部分中介作用对大学生分类意愿产生间接显著正向影响;性别、学历、频率对变量间的关系有一定的调节作用。提出了科学、合理的政策建议,有助于有效提高我国外卖包装物的回收利用率,推动绿色校园的建设与落实。
- 外卖包装物 /
- UTAUT模型 /
- 分类回收 /
- 行为分析
Abstract: The large amount of packaging waste brought by catering take-out industry is threatening the safety of ecological environment in campus, and how to recycle it has become an urgent problem. In this paper, based on the framework of UTAUT theory, we constructed the influence path between four core variables, performance expectancy, effort expectancy, social influence, perceived value, and three control variables, gender, educational, frequency. Then, the structural equation model was used to empirically calculate the model path and analyze the influencing factors of college students' intention to participate in the packaging classification. The result showed that performance expectancy, effort expectancy and perceived value had significant positive influence on college students' participation intention, while social influence had no significant influence on college students' participation intention. Moreover, performance expectancy had significant positive influence on college students' participation intention indirectly through the partial mediating effect of effort expectancy and perceived value. The gender, educational background and frequency had a certain moderating effect on the relationship between variables. Finally, scientific suggestions were given on the policy, which are conducive to increase the necycling rate of take-out packaging and construct the Green Campus.
- takeout packaging /
- UTAUT /
- recycling /
- behavior analysis

HTML全文

参考文献(29)

[1]	田丹,唐加福,任悦.O2O模式下即时配送服务系统弹性的提升策略优化[J].系统工程理论与实践,2021,41(2):310-318.
[2]	翟青,高玉洁,魏宗财.南京市线上—线下餐饮空间分布格局:以大众点评网和饿了么为例[J].经济地理,2020,40(12):119-127.
[3]	朱强,李丰,钱壮.全国高校食堂堂食浪费概况及其外卖碳足迹研究:基于30省(市)30所高校的9660份问卷调查[J].干旱区资源与环境,2020,34(1):49-55.
[4]	VENKATESH V,MORRIS M G,DAVIS G B,et al.User acceptance of information technology:toward a unified view[J].Mis Quarterly,2003,27(3):425-478.
[5]	王立.基于UTAUT模型的众包平台接包方参与行为影响因素研究[D].南昌:东华理工大学,2017.
[6]	OYE N D,ALAHAD N,RAHIM N.The history of UTAUT model and its impact on ICT acceptance and usage by academicians[J].Education and Information Technologies,2014,19(1):251-270.
[7]	何钦.UTAUT模型在我国信息采纳中的研究现状[J].科技信息,2011(11):69-96.
[8]	孙建军,成颖,柯青.TAM模型研究进展——模型演化[J].情报科学,2007(8):1121-1127.
[9]	ALWAHAISHI S,VAICLAV S,SHARMA S.Modeling the determinants affecting consumer acceptance and use of information and communications technology[M].IGI Global,2013.
[10]	MOSWEU O,BWALYA K,MUTSHEWA A.Examining factors affecting the adoption and usage of document workflow management system (DWMS) using the UTAUT model[J].Records Management Journal,2016,26(1):38-67.
[11]	MIN Q,JI S,QU G.Mobile commerce user acceptance study in china:a revised UTAUT model[J].Tsinghua Science and Technology,2008,13(3):257-264.
[12]	BOONCHAI K,SUPASIT P,STUART M.Factors influencing health information technology adoption in thailand's community health centers:applying the UTAUT model[J].International Journal of Medical Informatics,2009,78(6):404-416.
[13]	ZHOU T,LU Y B,WANG B.Integrating TTF and UTAUT to explain mobile banking user adoption[J].Computers in Human Behavior,2010,26(4):760-767.
[14]	CHAUHAN S,JAISWAL M.Determinants of acceptance of ERP software training in business schools:empirical investigation using UTAUT model[J].The International Journal of Management Education,2016,14(3):248-262.
[15]	宋婷.基于UTAUT模型的购物APP用户使用行为的影响因素研究[D].济南:山东大学,2017.
[16]	王晶,朱爱红.基于UTAUT模型的包装回收功能快递柜使用意向实证研究[J].包装工程,2019,40(17):131-137.
[17]	WILLIAMS M D,RANA N P,DWIVEDI Y K.The unified theory of acceptance and use of technology (UTAUT):a literature review[J].Journal of Enterprise Information Management,2015,28(3):443-488.
[18]	郭捷,王嘉伟.基于UTAUT视角的众包物流大众参与行为影响因素研究[J].运筹与管理,2017,26(11):1-6.
[19]	马小龙,刘兰娟.基于UTAUT的城镇居民对互联网社交理财产品使用意愿影响因素研究[J].消费经济,2016,32(2):81-85 ,39.
[20]	PRIOLO D,MILHABET I,CODOU O,et al.Encouraging ecological behavior through induced hypocrisy and inconsistency[J].Journal of Environmental Psychology,2016,4(3):166-180.
[21]	李武,胡泊,季丹.电子书阅读客户端的用户使用意愿研究——基于UTAUT和VAM理论视角[J].图书馆论坛,2018,38(4):103-110.
[22]	HSU C L,LIN C C.Effect of perceived value and social influences on mobile app stickiness and in-app purchase intention[J].Technological Forecasting and Social Change,2016,108(7):42-53.
[23]	邱爱梅,陈铭焜.基于UTAUT修正模型的微信朋友圈广告接受意愿分析[J].统计与决策,2018,34(12):99-102.
[24]	刘佳,邹韵婕,刘泽溪.基于SEM模型的电商直播中消费者购买意愿影响因素分析[J].统计与决策,2021,37(7):94-97.
[25]	熊无昧,刘永权.AMOS结构方程模型下开放教育非学习支持服务心理要素分析[J].现代远程教育研究,2017(2):104-112.
[26]	MACKINNON D P,LOCKWOOD C M,WILLIAMS J.Confidence limits for the indirect effect:distribution of the product and resampling methods[J].Multivariate Behavioral Research,2004,39(1):99-128.
[27]	MACKINNON D P,FRITZ M S,WILLIAMS J,et al.Distribution of the product confidence limits for the indirect effect:program prodclin[J].Behavior Research Methods,2007,39(3):384-389.
[28]	MACKINNON D P,FAIRCHILD A J,FRITZ M S.Mediation analysis[J].Annual Review of Psychology,2007,58(1):593-614.
[29]	明均仁,郭财强,王鑫鑫.基于UTAUT的移动图书馆用户使用意愿实证研究[J].图书馆学研究,2018(22):81-90.